UGC Creator for Outdoor & Wellness Brands

For the last few years, I’ve been behind the camera helping brands grow and building my video production company with a fairly aggressive level of determination.

Now I’m stepping in front of the camera and building a personal brand of my own.

The result is content that feels real and natural, but is backed by someone who understands how to tell a story, hold attention, and make a product actually make sense in people’s lives.

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Woman standing in a river, taking a photo with a camera, surrounded by trees and rocks.
A woman sitting cross-legged on an inflatable yellow kayak, paddling through a river flanked by tall, green, forested cliffs. She is smiling and looking to her left, wearing a red tank top, shorts, and sandals, with tattoos on her arms. The sky above is partly cloudy.

My Lore

To hell with the ultra-polished influencer aesthetic.

I lean into what I call “cool aunt who travels and gives real-world advice” energy. Grounded, a little wiser from experience, and absolutely done with people-pleasey, fake internet politeness.

I’ve learned most of my lessons the hard way. That tends to give you a pretty clear sense of what’s real and what’s just good marketing.

So when I talk about life, work, or a product I genuinely use, it comes from lived experience. No ulterior motive.

Industries I partner best with:

  • Car camping & overlanding gear

  • Hiking & outdoor equipment

  • Portable power & camp tech

  • Practical wellness (supplements, functional beverages, mushrooms)

  • Holistic skincare & haircare

  • Sustainable outdoor clothing

Here’s an intro video in case you hate reading.

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A woman with dark hair wrapped in a red and multicolored scarf, smiling with her eyes closed, outdoors during sunset.

My Content Philosophy

GROUNDED, CONVERSATIONAL STORYTELLING

I tell stories the way real people talk. I don’t do pre-prepared scripts, no pretending the product is the center of the universe. I start with a real moment, a real problem, or a real experience, and then bring the product in naturally as part of the solution.

CULTURALLY-AWARE, EXPERIENCE LED

I pay attention to how people actually live and how they actually scroll. The content I make blends into the feed because it feels like something a real person would post, not something a brand forced into existence.

PSYCHOLOGY-BACKED STRATEGY

Even the most casual-looking content needs structure. I focus on strong hooks, clear messaging, and a natural story flow so the product makes sense and the audience stays engaged.

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Content I Create

  • Short videos built for the way people actually scroll. TikTok, Reels, paid ads, the kind of content that feels like it belongs in the feed instead of screaming “this is an ad.” I mix storytelling, product demos, voiceovers, and lifestyle moments so the product shows up naturally in the story instead of being awkwardly shoved in front of the camera.

  • Clean, lifestyle-style photos that show your product actually being used by a real person in the real world. Not sterile studio shots that feel like stock photos. Think lived-in environments, natural light, and images that make people immediately understand how your product fits into their life.

  • People trust people more than ads. I create review-style and demo content that feels honest, conversational, and grounded in real use. Genuine reactions that help potential customers understand why the product matters.

  • Before filming, I work out the angle that will make the video land. That means writing the opening hook, outlining the story, and deciding how the product should show up so the message is clear and engaging. I can also create multiple hook variations or script options so brands can test different approaches and see what grabs attention fastest. The goal is simple: content that makes people stop scrolling, understand the product quickly, and keep watching.

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